Music Experience Design

ADIDAS PROJECT HARDEN

This live installation and 4D 360-VR experience was complete with an immersive custom-built and programmed haptic system with wind and floor effects tied to specific moments in the film.

Audio-Driven Haptic Floor with Haptic Fans. Sound Design and Core Software System.

Audio-Driven Haptic Floor with Haptic Fans. Sound Design and Core Software System.

The VR experience officially kicked off the Project Harden social campaign (@projectharden) and provided a sneak preview of James Harden's upcoming shoe release. The live installation travelled from the Adidas Level 3 basketball camp (#LVL3) at Planet Hollywood in Las Vegas, NV, to the Houston Galleria Mall in Houston, TX, the Seventh Letter Art Gallery in Los Angeles and to 4 different Houston area Dick Sporting Good's locations.